Customer Testimonials
Love most of the people I've come in contact with here: WJ is amazing, the previous manager was wonderful, and the new manager is great. Desk girl is nice. Service department is nice.
Recently, I went along to help my daughter buy her first car, as we had already bought a Sienna at this location. The finance manager is sleazy. He tries anything he can to get you to do in house financing. If you choose not to, he stalls until after 5 and blames you for the delay because, you guessed it, you didn't do in house financing. ... Read More 
DealerRater - Nov 9, 2026
I didn’t purchase a vehicle directly from this location, however I had one transferred for test drive to one of their sister stores. I loved it! My local location experience was not great, a lot of “I don’t know” and “we can’t do that because it’s not our vehicle, you’ll have to call Roanoke yourself” which lead us to calling the Roanoke store after leaving without a vehicle. Our interaction with Ricky (sales manager I believe) over the phone was so amazing we almost decided to have the vehicle transferred back to his store and ... Read More 
Google - Nov 9, 2026
We had a great experience with our salesman, Keith in finding a car for our grandson for college. Thanks so much.
Buying a car can be tuff but Marcel made it an amazing easy experience. He stayed in constant communication the whole time. Need a car ask for Marcel!
This dealership was great, done all negotiations over the phone, vehicle we purchased was cleaned and detailed and ready to go when we arrived, salesman and all were great, I recommend this place if your looking to purchase a vehicle , Thanks Haley
I trust Haley to keep my 4-runner in great shape!
(Translated by Google) Excellent service with Joelin Alas, she speaks Spanish and is very helpful...she helps you make decisions. (Original) Excelente servicio con Joelin Alas, ella habla español muy servicial..te ayuda a tomar decisiones.
(Translated by Google) Joelin Alas was very kind and a key part of our Spanish language support. She was very attentive and provided excellent service. (Original) Muy amable joelin Alas fue una parte fundamental en el idioma español muy atenta nos dio un buen servicio
Toyota Tom was outstanding! He helped us with all aspects of buying a new vehicle He even came to our house after work hours to help me finish setting up the screen views. Very friendly and no high pressure to buy. Third new vehicle he sold us in one year.totaled my last Tacoma and he got me an identical one in a short time.
They are very thorough. Would recommend them highly. I have a RAV4 and have had it serviced by them every since I purchased it. Great job!
Zeke got me in and Out !! Great Salesman !!
Great experience working with WJ at Haley Toyota in Roanoke. He went the extra mile to make things easy for us, and we walked away feeling very positive about both the product and the salesperson. Thank you, WJ 🙏
This is my second purchase with Haley. Everything went great and as smoothly as it could. My salesman W.J. Altizer was fantastic, very personable, easy to work with and helped ensure that everything went accordingly. I absolutely love my new Camry. It's definitely a change from my 4runner, but a welcome change--my wallet thanks me lol great experience!
Great people! We had a wonderful experience one more time on our 3rd brand new vehicle from Haley. Kelly and Lori did an exceptional job! Thank you Guys!
They did an awesome job from first call to time I drove my truck off the lot. Keith was awesome and made sure things worked out. Will definitely buy my next truck from them.
Always great to work with Keith Morris he gets me in and out i awesome time . Been working with him for 10 Years 5 Stars everyday.
I’ve been back to the dealership 6 times since the purchase of my vehicle three weeks ago if that tells you anything.
Friendly sales and finance people and a very smooth and upfront experience the entire way!
Patti is always a positive person and very thorough. It was a very positive experience.
Dixie was awesome
Great place to get a vehicle! Marcel was very helpful when I was looking to buy my vehicle and communication was on point! Thank you for helping me purchase my car!
W.j. Was so kind and help me find me new car
Sales and customer service at Haley Toyota - in my experience - have always been top-notch. Staff are invariably courteous and efficient.
Craig Lyle, Haley Toyota, is the best customer service manager I've experienced in my some 60 years of business and legal profession history in Roanoke.
Marcel was amazing to work with!
This is the guy to buy a car from, friendly and knowledgeable!
Stopped at Haley Toyota in Roanoke and picked up a new 2026 TRD Off-road Tacoma. W.J. Altizer was a great/fun and knowledgeable salesman. Would highly recommend W.J.!! Had an issue with Josh Hutchison (one of the finance managers) for being dishonest about extended warranty but Matthew Gibson (finance manager) corrected the issue. The Haley dealership was clean and everyone was friendly. Would recommend and will return on future Toyota purchases.
Haley Toyota does a great job and takes care of making your car continue to run.
Marcel was a terrific sales person. I had to order my RAV4 in order to get what I wanted. He helped me put in the request, processed my deposit, and kept me updated via text every step of the new car’s progression. When I arrived to pick up my new ride, Marcel handled everything quickly and professionally.
Our sales rep, W.J., was phenomenal. Truly exceptional service and hospitality. Helped identify the right car for me and he was thorough and transparent through the whole process, no surprises, and made the process as quick and easy as possible. 10/10, would highly recommend.
WJ was wonderful, informative and very easy to work with. I highly recommend getting your next vehicle thru WJ Altizer.
We were very pleased with the service. I can recommend WJ Altizer as the sales rep. Thank you.
WJ was very knowledgeable and professional. Made the experience quick and easy. Thanks.
THANKS FOR HELPING WITH MY CAR PURCHASE. DYLAR CARR WAS GREAT TO WORK WITH, ANSWERED ALL THE QUESTION I HAD.EVERYONE SHOULD GO TO HIM TO BUY A CAR..
We recently had the pleasure of working with Dylan Carr while purchasing our Toyota Sienna, and I can honestly say that he made the entire car-buying experience exceptional from beginning to end.
Buying a vehicle can sometimes feel stressful or overwhelming, but Dylan completely changed that experience for us. From the moment we started working with him, he was friendly, professional, patient, and genuinely interested in helping us find the right vehicle for our family. We never felt pressured or rushed into making a decision. Instead, Dylan took the time to listen to what we were looking for, answer all ... Read More 
Google - Sep 29, 2026
Patti D in service is always freakin' phenomenal! Completely reliable, knowledgeable and kind.
We really enjoyed working with Matt Kraft. We had quite a few questions, and he took the time to answer each one and make sure we had all the information we needed. We appreciated how easy he made the experience and how helpful he was from start to finish. We would gladly work with him again.
WJ was amazing to work with! Personable, helpful and willing to go above expectations!
We recently purchased a used vehicle from MJ at Haley Toyota and had a great experience. MJ was friendly, honest, and easy to work with from start to finish. He answered all of our questions and never made us feel pressured or rushed. He made the whole process smooth and straightforward. We really appreciate everything he did for us and would definitely recommend him to anyone looking for a vehicle. Ask for MJ!
Brittany Johnson was amazing to work with. Made the process easy and enjoyable. Highly recommend asking for her.
Love him to death!! 1 of the best salesmen! Excellent customer service! Highly recommended!! Will help you out with anything!! Very nice & respectful just very helpful!! I mean he really worked with me & I appreciate everything he did! He definitely went the extra mile!!
Searched EVERYWHERE for the car I wanted, none available anywhere. Until I got in touch with Dylan Carr, he found me the EXACT car I wanted and had it on the lot within a week. Super nice and easy to deal with and no pressure, least stressful car buying experience I've ever had. Thank you Dylan!!
Tom was rude, smoked a cigarette while I was holding a baby, and make some weird comments about my sexuality and income. Happy to find a brand new vehicle at another dealership.
Super expensive, will try to charge you extraneous amounts for easy repairs. Will NOT be going back here. Staff was also rude. Very disappointed.
This dealership always solves any problems I have with my Prius. Mary Thornton is always pleasant and attentive. They are upfront about costs and get the work done in a timely manner letting me know how long the service will take
Wj did such an amazing job!! He knew exactly what I was looking for and knew I was on a time crunch. He got me in and out within a few hours. After 7 years of working with wj so happy I could finally buy a car from him. Definitely will be buying all my future cars from him! Can’t wait to come back!
Good service friendly people Nathan Goad was very nice and honest with me recommend to everyone
Always a good experience with Haley. WJ did an amazing job coordinating getting our Land Cruiser built and onsite within 8 weeks. If you’re looking for a new vehicle, I highly recommend asking WJ to help with the buying journey!
We had a very positive experience at Haley. From start to finish Chad made sure the process was smooth. Everyone we came in contact with was helpful and friendly.
⭐ 1 STAR — GET A SECOND APPRAISAL BEFORE TRADING HERE
My experience with Haley Toyota was extremely disappointing.
I have a 2016 Toyota Tacoma TRD Sport with approximately 95,000 miles. I was upfront about the fact that the truck needed a significant engine repair involving the cylinder head. They are the ones who found the problem. I fully expected that repair to reduce the trade-in value.
What I did NOT expect was to be offered only $200 for the entire truck.
I understand that a dealership has to account for repairs, wholesale value, and profit. But a $200 offer for a Toyota Tacoma with approximately 95,000 miles ... Read More 
Google - Sep 12, 2026
Very poor selection for the size of the dealership. They say we can get vehicles from other lots. You go to a car lot to see what they have not to see what they can get
Do not make a veteran fell welcome did not use veterans discount and I had to have to apply for it really other dealerships do it automatically
Toyota Tom was amazing to deal with financing was quick and painless definitely recommend checking out a vehicle
unprofessional. you reserve to test drive a car on their website and then you show up to discover they don't have it. Tried that twice, second time I called the dealership to confirm my test drive reservation to discover that they don't have have the car and wanted a deposit to test drive it in after a month! I don't know what happened to them. I bought my sienna 15 years ago from them and they way much better.
Worst prices on new and used cars in the valley. Better off with Shelor or go out to NC dealerships. Service department is also way overpriced and uses aftermarket parts instead of OEM
I just spoke with someone over the phone and told them I wanted to purchase a vehicle and gave them a reasonable number, but told them if they couldn't agree on that number, I wasn't interested in another vehicle and they hung up on me.
Two poor experiences, a few months apart. The first one right after I moved here and got my VA license plates; I'd never lived in a state which required a front license plate. My Corolla had a front license plate bracket but had never had a plate on it so I needed license plate screws. I went to the parts department and the guy gave me three different types of screws, none of which held the license plate on the Toyota bracket. He seemed annoyed having to deal with me. I finally gave up, went to Walmart, and bought ... Read More 
Google - Jul 19, 2026
I went to Haley Toyota to purchase a truck today. The salesman checked his system, confirmed the vehicle was available, and went to get the keys. After searching the lot, we finally found the truck hidden away in a back lot with a yellow "sold" tag on it.When the salesman went back to investigate, she informed me that the truck was being held for the father of an employee. No money had changed hands and it wasn't paid for. Haley apparently prioritizes holding vehicles for family and friends over selling to actual customers ready to buy. ... Read More 
Google - Jul 16, 2026
I don't have a Toyota. Never done business with this place. Don't even live anywhere close to them. I've been flooded with emails from this place about a vehicle I don't own. Added the car to my Carfax list. Annoying. 1 Star
Updated review on 8/24/26: After weeks of me having my vehicle and thought everything was was going smooth, I get a phone call from finance department telling me that they had messed up and told me the wrong amount to write on the check. And reason why they knew this is because they had recorded our conversations. They didn't tell me at the time that they were recording anything. The finance guy said that they use these recordings when things like this happen. I wasn't arguing with the guy. I just find it very funny that they would record ... Read More 
Google - Jul 6, 2026
This has been the worst experience. They have had my car for over one month. They said they’ve been waiting for parts for two weeks. One minute, they’re saying they have the parts in the next conversation , waiting for them Then the parts do not come then it goes for one more week without my car causing me to extend my rental car they gave me an estimated completion date and it has changed three times at this point i just want my car fixed and return
Horrible communication, customer service, and one of the worst and shadiest dealerships I have ever been to. Do yourself a favor and go literally anywhere else if you want a Toyota.
I had an excellent experience at this dealership. The team was incredibly professional and genuinely pleasant from start to finish. It was refreshing to work with staff that wasn't pushy, salesy, arrogant, or condescending (like others in the area). They respected my time and my decisions, making the entire process smooth and stress-free. Our lead was Matt Kraft and he was very helpful.
I scheduled an appointment for 2:15 PM and arrived early at 1:40 PM. I checked in and handed over my vehicle, expecting the service to begin around my appointment time.
After waiting for nearly two hours, my vehicle had still not been taken in for service. When I asked for an update, the staff could not tell me when the vehicle would be seen. I was simply told that it would be worked on whenever a technician became available, with no estimated wait time or clear communication.
If customers are expected to schedule appointments, those appointments should mean something. I understand that ... Read More 
Google - Jun 22, 2026
I scheduled an appointment for 2:15 PM and arrived early at 1:40 PM. I checked in and handed over my vehicle, expecting the service to begin around my appointment time.
After waiting for nearly two hours, my vehicle had still not been taken in for service. When I asked for an update, the staff could not tell me when the vehicle would be seen. I was simply told that it would be worked on whenever a technician became available, with no estimated wait time or clear communication.
If customers are expected to schedule appointments, those appointments should mean something. I understand that ... Read More 
DealerRater - Jun 22, 2026
This dealer lists vehicles online for sale that they do not have for sale. Do they deny it?
This is our third time dealing with Haley Toyota and unfortunately it didn't go well this time around. We ordered a van and waited for it to come in. It finally arrived and then of course it came down to talking about our trade in values and loan rates which in the end we ended up not agreeing on and simply asked for our deposit back.. they manager on the phone said "okay" and hangs up the phone without allowing for any further discussion on when we might get it.. how does it get reimbursed or anything ... Read More 
Google - May 29, 2026
Didn't have a good experience here we wanted to negotiate on Toyota pruis lady told me no ... Even tho the car was only worth 14k max .... I had walked out 2 times I was hesitant on the purchase cause 19k for that car way over priced!!! Only did it cause my husband wanted the car will not be going back this far will be paid off next 2 weeks. Also wasn't cleaned out the back was nasty also told them we didn't want warranty they put it on there anyway
The best way to describe this service department is “THE WORST EXPERIENCE OF MY LIFE!!” It has been a year since I had my experience with this company, and I was hoping that my frustration and pain would go away. Well here it is a year later and it’s still just as fresh as it was when it happened. I will never suggest to anyone to go to this place.
The service you'd expect from a dealership service department without any competition of same brand.
Don’t Buy ANYTHING from this place!!! Service department is a JOKE!!!! Services provided by Toyota this dealership wanted to charge $1700 for a manufacturers defect. The part only cost $166 and labor book only calls for an Hour to Two Labor Scam!!! Called Toyota and registered complaint!!! Don’t waste your time or money with this place.
Our salesperson Lori Willis was great! After doing the paperwork with her we had to go to finance. Waiting over and hour and a half to see someone and we didn’t even need financing-we are still waiting.This is awful customer service. We are from Lynchburg. It is now 7:40 pm. We have worked all day, not had dinner and have an hour drive home. Who knows how much longer we’ll be here. Just want to warn you. I’ve bought cars from dealerships before and I have never had an experience like this.
My service was absolutely terrible, I go to get my vehicle checked in by a nice young gentlemen and he directed me to an area for a supervisor and shortly later a lady by the name of penny riddle and she was being very extremely rude to 2 employees and I didn’t like that being a loyal Coustmer for 3 years, for something that could’ve been handle in a much nicer then she went about it. That’s the example you want people to see that yall are a great company?? I don’t even wanna bring my car there ... Read More 
Google - Mar 24, 2026
Horrible horrible service. Car left off a week ago. Part not in yet. And-they don’t know where a part might be or when they will get it. Certainly appears Toyota has gotten too big to care? Not a call from the service manager. No offer for a loaner. No discount. Just don’t care.
Horrible service experience. Just horrible - car in for a week and no part yet. They do T know where the part is not when it is arriving.
Absolutely insane service prices here-- $200 just to *look* at my GPS system which is currently (and dangerously) on the fritz, an additional $200 just to *look* at a leaking window, that was leaking since I got it two years ago. $200 for EACH "concern", and that's nothing to say of what it will cost to fix said concerns. I will never come to this predatory place again, never purchase a car from them again, and if I find out this is par for the course with Toyota, I am switching brands for good. What a scam.
This place is horrible. They drum up unneeded service to make money. My 80yo mother had a red triangle light come on, and they tried to charge her to do unrelated and unnecessary services like rotate the tires, change the radiator fluid, and service the brakes. The brakes had in fact been serviced a month prior, so either they didn't actually look at them, or they run boilerplate scams. Stay away.
I called this dealership on Friday morning 2/27 to verify a particular car was available before I made a 40 mile round trip and I was told it was there. We (brother and mother as well) arrived 90 minutes after the call to buy the car in cash. I was then promptly told that the car wasn't there and it was out as a loaner. Apparently there's no effort to verify stock and no effort to communicate. Their answer was "come back tomorrow". Two of the three of us took off time from work to do this so "... Read More 
Google - Mar 2, 2026
I’m upset that i booked an appointment for service on my vehicle and requested shuttle service, to find out at the date of the appointment there’s no shuttle on weekends at the counter. The AI booking must have got it all mixed up because i had a confirmation email , and find out my appointment has been modified and was sent an email. Maybe a Phone call to notify me of the changes would’ve been nice. Now i’m sitting here waiting on an Uber. Disappointed
Love Toyota but not Haley Toyota. This location has everything spread out forcing you to look at other vehicles even tho you have your mind made up. Most dealerships I’ve been to have a row dedicated to a certain model. Not this dealership. Best to look online first or avoid them at all costs.
excellent customer service; easy breezy process of purchasing my used Subaru! bought my used Subaru and they delivered it to home; cleaned;shined and Full of gas!
Polite, professional and efficient. Was also negotiable especially for the car I was going for.
I am disappointed in the service department and that they were not able to complete a relatively simple procedure.
Haley Toyota of Roanoke operates with a level of unprofessionalism that is honestly shocking for a dealership of this size. My experience with their service department was a textbook example of bad communication and worse business practices. Only after paying did they inform me that the alignment would not hold because additional repairs were needed first. This is information that should have been communicated before any work was authorized or payment was taken. Instead, I was charged for a service they already knew—or should have known—would be ineffective. No one explained the situation upfront, no one asked for ... Read More 
Google - Jan 9, 2026
Did not even make it to my first oil change before getting a check engine light that was supposed to be fixed after i signed the contract, as stated in contract. Now at the oil change they’re saying it needs over $1300 in repairs? After just selling it to me? I feel taken advantage of and conned. This is unacceptable and bad business in my opinion. Everyone was extremely nice in demeanor though, i will say. Salesman was Zach.
Not trying to be dramatic, but be careful scheduling online. Just drove an hour and took half day to be told it would have to be drop off and left over night (not what I chose when scheduling) by an extremely stern faced female associate as if I caused my misfortune. She then walked me to my car and smuggly asked if I’d like to reschedule. Don’t think I will be ma’am
If y’all looking for a place to get your car service, auto collision repairs please stay away from Haley Toyota. They are a damn joke! To be a certified Lexus collision center they do a shitty job. From paint job to body work. Can’t even match a damn freaking color. They have my suv off and on from August til November 26th. I wouldn’t even give them a damn star. Chris the body manager try to gaslighting me that the color of my suv have a tint of yellow depending how the sun reflect on it. And ... Read More 
Google - Nov 26, 2025